Content is More Important than You Think
Many marketing and SEO companies will simply generate content for your medical practice, sprinkle in keywords and assume search engines will catapult your website to the top of their result pages. That may have been true in the past. However, today's search engines are much smarter and look for quality, valuable content.
That's where we come in. Our content team takes the time to work with you — interviewing you or a designated member of your group to draw out what makes you different from your competition. From there, we research popular key phrases and find out what your potential patients and clients are looking for. Targeting your demographic and speaking in a language they understand and respond to is how you find your audience and engage them in your website. Our expert content team helps you do this and gets results.
Deliver Your Message with Valuable Content
Your content strategy begins with the design of your marketing strategy. With us, content is never an afterthought. Engaging and useful content not only attracts potential patients, it also ranks high with search engines like Google and Yahoo. Your content reflects your practice's personality, highlights your specialty, and makes it easier for your patients to find the information they need. Making it simple for people to contact you, schedule appointments, and get directions to your office is a great way to convert potential patients into new patients.
Our writers are well versed in medical content and know how to research to ensure your specialty content is timely, accurate, and understandable to the typical patient searching for information. We don't fill up your website with difficult and scary medical jargon that might turn off your potential patients. Your content is targeted toward what people in your area are looking for, with a comfortable approach.
Find Out How We Can Help Your Medical Practice
Strategic Medical Web can create original content, or take your existing content and improve on it for greater web visibility. If you're ready to get your practice out there, contact one of our representatives at 1-800-508-4489.
